Sing for Hope
STRATEGY
Sing for Hope is best known for bringing brightly colored pianos to New York City streets each summer. But when they wanted to boost the success of their music programs for military veterans, I helped them uncover an insight that funders would find compelling.
Breaking Ground
branding
After 25 years as Common Ground, New York's largest provider of supportive housing needed to stake a bolder claim of leadership in the fight against chronic homelessness. The new name, Breaking Ground, was more active, more distinctive, and more closely aligned with the property development (literally, breaking ground and building buildings) that the organization was doing on a bigger scale than ever before.
Being bad in bike lanes
OPINION WRITING
To know me is to know that I love bike lanes. So much so that I griped to The New York Times about WHY WERE THE NYPD RIDING THEIR MOTORCYCLES IN THEM?? And yes, that is a photo of Cher.